Also called mobile networking games, the mobile network
game is different from the game on a single mobile. It is a type
of mobile game based on the mobile communication network, supporting
the participation of many players. The game stresses the interaction,
and emphasizes the cooperation and communication between real people
rather than robots. The game therefore is more like a virtual community,
just like in the PC network game.
At present, China's mobile game industry is chiefly dominated by
those games that are downloaded on to single phones. There are very
few multi-player networking games, whether it's based on SMS platform
or based on WAP and JAVA/BREW platforms. Large-scale real time picture
networking games that involve more players can hardly be found.
However, it is those few simple mobile networking games that have
deeply attracted millions of mobile user and turned them to be mobile
networking game fans. These users naturally became the high-end
clients targeted by mobile carriers and mobile game developers.
According to the news from industry insiders, with a special mobile
SMS networking game, some mobile user even sent more than 10,000
SMS' within one month. Suppose the news is based on the truth, this
user had already devoted RMB1000 only in terms of traffic (RMB0.1/SMS)!
Most people won't be surprised if someone spends RMB1000/month on
phone calls. However, RMB1000/month on SMS reveals the surprisingly
strong attraction of the mobile networking games to users.
The reporter was informed that the game that created this record
is called "Multi-User Dungeon (三界传说)". It is a multi-player
real time mobile network game launched by Mtone Wireless Corp. based
on text word MUD story. Concerning the news that someone sent more
than 10000 SMS in one month, Dr. Wang Weijia, CEO of Mtone Wireless
Corp, proved that it was true. He also said: "The 'miracle'
is created by a user from Changzhou, Jiangsu. In fact, with the
game of 'Multi-User Dungeon (三界传说)', this user sent about 30,000
SMS' within one month. The monthly subscription of the game is RMB12,
and the upstream traffic is additionally charged. At first, we worried
that users might think they did not have to pay any more afterwards.
Therefore, we particularly called users who had sent thousands of
SMS' and informed them of our charge rules. To our surprise, all
of our users knew about the charge rules. They love to play and
would like to pay. Only in July, 2003, Multi-User Dungeon (三界传说)
had attracted 50 thousand users who sent a total of 4 million SMS'
within one month. That had brought a traffic income of RMB 400,000
to Changzhou Mobile."
Based on the above facts, we can easily tell that the mobile network
game, which stresses interaction, is greatly welcomed by users.
The rapid development of the PC network game also shows that among
the game portfolio the network game requiring interaction features
most activity, as in the networking game, the formularized game
mode turns to be multiplied, which renders players the experience
they don't find with single phone games.
The mobile network game not only has a stronger attraction for users,
but also brings about better traffic profit in comparison with the
single phone game. After the game is downloaded on the single phone,
the player is then on his/her own. The game will be finished usually
in 3~4 months. On the other hand, the networking game enjoys more
changes and meanings as it has multiple participants, and will attract
more traffic from users, which leads to more profits for mobile
carriers and mobile game developers. One example is the traffic
record created by Multi-User Dungeon (三界传说). The multi-player interaction
mobile picture network game that is based on JAVA will bring about
even more traffic. Dr. Wang Weijia said, "The mobile game will
become the most welcomed and most valuable application in the mobile
multimedia age. The most exciting mobile game in the future will
be the mobile network game. Mtone is working together with a famous
mobile manufacturer to develop the build-in K-Java Multi-User Dungeon
(三界传说). At present, the large-scale mobile network game is still
under testing. The game not only provides abundant pictures and
music, but can achieve interconnectivity with the Multi-User Dungeon
(三界传说) of SMS version. The mobile value-added service will be brought
to a higher level with the launch of the game."
Today, the fast development period of mobile users is gone while
the ARPU value is constantly dropping. The mobile network game that
can trigger even more traffic growth will become a new profit resource
for mobile carriers. Therefore, the future of mobile game rests
with networking rather than single phone downloading to both carriers
and mobile developers. It would be a waste if networking is not
applied to the mobile game.