"Games will be the most welcomed and the most valuable application
in the mobile multimedia age." Wang Weijia, CEO of Mtone Wireless
Corp (domestic mobile communication SP) said to the reporter, "As
games integrate all aspects in the multimedia application, including
images, music, interaction, etc, users' needs can be fully addressed."
In fact, from the age of SMS, Mtone started to attach much importance
to mobile games. "Bubble Xiaoxin (泡泡小新)" is the first
SMS game that won over a million users in China. "Mobile"
is another game with the same title as the movie "Mobile"
(directed by Feng Xiaogang, China's domestic director) should be
the first multimedia mobile game in China.
Wang Weijia frankly stated that Mtone had positioned itself as the
leader of China's mobile games and mobile community services. "At
least, it is recognized by the public that Mtone is leading in the
aspects of market share, technologies and business of the mobile.
Besides, we are doing a lot creative work to maintain our advantages".
With all the new applications, Wang Weijia and his Mtone have repeatedly
surprised the industry. Wang hopes that the whole industry can recognize
the important position of mobile games in the mobile value added
service. He said that although in 2004 the whole market share of
China's mobile game might only reach RMB600 million, the increase
rate, however, will be very high.
According to the analysis of Informa, a foreign research organization,
the mobile game is the fastest growing segment in the global game
market. The production value will grow from USD 243 million in 2002
to USD 3.8 billion in 2007.
China formally initiated the industry of mobile game since September,
2003 when China Mobile "treasure box (百宝箱)" service started
charging fees. With a high user increase rate, mobile game users
totaled 2 million within a few months. Having recognized the prosperity
of the mobile network game, chief manufacturers devoted all their
efforts to grab the market share.
It is said that developers including Sega and Ubisoft, have reduced
their development strength of PC network game, and set up mobile
game development department. Both capital and manpower investments
have been increased in the emerging network game to optimize the
profits in this market. Nokia, Motorola, Siemens, Ericsson, etc,
have all put large investments in to the development of the mobile
game and the research of mobile terminal products, which are the
operation platform for the mobile game. Today, new mobile models
that can achieve the function of playing network games have been
launched, such as Nokia N-Gage, 3300, Samsung X400, etc.
Wang Weijia pointed out that the mobile game repeated the development
history of computer games within a very short period. At first only
some off-line handset games turned popular, such as Apple Chess
(苹果棋), Greedy Snake (贪吃蛇), Memory Test (记忆测试) and 21 Points (21点).
Most of these are only small testing games that are easy to operate
and control, as they don't require much about the technologies and
screens. With the development of terminal communication equipment,
i.e. the mobile, the mobile game experiences SMS service games,
WAP games and the games based on K-Java/BREWT today. Meanwhile,
the mobile game also enters the age of "color screen".
Color screen mobiles will gradually replace black and white mobiles
in the next few years, and will obtain functions that are similar
to those of Game Boys game machine. What is more important is that
with the development of 2.5 G and especially 3G mobile communication
technologies, the mobile broadband with the transmission rate of
as high as 384K/s was introduced into the industry. The technologies
joint voices, images and visions, providing mobile users more personal
applications and multimedia entertainment services. Wireless network
games, based on mobile communication network and mobile terminals,
helped mobile games quickly pass the age that is similar to what
PC networking games experienced.
It is said that traditional domestic PC network game carriers such
as Shanda Networking, have actively started to invest in the mobile
game market, trying to develop into the most influential SP. They
also make efforts to cooperate with the advanced development resource
of mobile game application to occupy the advantageous position in
technologies and applications. The mobile game market will be fully
initiated in China.
When mentioning the great expectation of China's mobile game industry,
Wang Weijia seemed to be excited, "The development of China's
mobile value-added business is maintained at a leading level even
in the whole world. We should grab this chance of becoming the world-leading
industry - leading in traffic and value, also leading in and operation
modes and technologies applications. Today, China's mobile value-added
business does not have any more models to copy or study. We must
probe our own way forward. If we succeed, we will become the model
for the whole world to study."
Wang Weijia also showed the reporter a networking Ma Jiang game
solely developed by Mtone itself. With the GPRS link, users can
play Ma Jiang even though they might be thousands of miles away
from each other. According to Wang, another carrier in Singapore
also developed a networking Ma Jiang game. However, the Bluetooth
technology it adopts can only support the communication within 25
meters. Therefore, the application of Mtone should be the most advanced
even in the whole world.
Meanwhile, Wang Weijia also told the reporter that Mtone is presently
cooperating with a famous mobile manufacturer to develop a large-scale
mobile networking game. Having joined the game, users can practice,
chat and form groups. Also based on the GPRS technology of 2.5G,
the game can provide verified images and music, including scores
of "weapons". It is said that the game is under the final
Wang Weijia believes that China's mobile value-added services will
be brought to an even higher level with the launch of this world-first
mobile network game.
Refer to 《China Electronic News》
Reporter: Yu Qi