According to predictions, there would be 1 billion wireless users
and a market worth over USD 215 billion at the end of 2003. The
totally open mode will provide unprecedented high speed to the development
of China's wireless data service industry. In 2003, among 600 billion
SMS in the whole world, 200billion were sent by users in China,
which means that, on average, among 3 SMS', one was sent by a user
in China. As the recognized initiator of the wireless network industry,
Wang Weijia, CEO of Mtone stated 3 years ago: "The wireless
network will create a brand new industry in the whole world. The
future economy will be the 'thumb economy'." Today, Wang predicted
again: "China's wireless network will rise to Number One in
the whole world in 2006!"
Wang is the initiator of the wireless network industry, the explorer
of the emerging business, and the participant of market cultivation.
How does he face the fast growing and changing market? How does
he lead Mtone in the treasure exploration? Wang Weijia said: "The
popular SMS products built up the advanced environment for the development
of all SP's. Thanks to the value link mode in China, which is the
most open one in the whole world, the strong product advantage of
Mtone and our mature and regulated operation ideas, Mtone turned
out to be the top one among thousands of SP's in China. Though the
market is constantly changing, changes are not absolute. As a SP,
we probe into the changing market with our continuous study, which
rewards us with broad industry views and accurate market strategy
Mtone, as the initiator of China's wireless service market, took
the lead in the provision of commercial wireless information services
in 1998. Today, mobile entertainment services undoubtedly have become
the mainstream of the market. Wang said: "We offered some mobile
entertainment services before. However the real long-term development
started with the establishment of the mobile network value link
represented by Monternet, which is the most open mobile value mode
in the whole world."
Since 1999, Mtone started to cooperate with China Mobile in providing
mobile information services to mobile users with its advanced technologies.
As one of the earliest SP's collaborating with China Mobile, Mtone
also actively participated the planning of the establishment of
Wang Weijia said: "Japan and South Korea take the half open
mode, while Europe takes the totally closed mode. The US doesn't
have SMS at all. Only China's carriers adopt the fully open mode
in the whole world. SP's can share profits and can go to the front
lines to contact users, or perform sales promotion directly."
Thanks to the tolerant market environment, SP's in China obtained
unusual development chances. Up until now there have been 3600 SP's
in the mobile business. The key problem here is how to breach through
severe competitions and accomplish success.
"Though the SMS market seems to be prosperous, we can be much
too optimistic. In severe competition, we won with our personalized
products." Wang is very confident in this aspect, "We
can fully address customers' requirements. Based on our professional
advantages, we developed the core values of our products aiming
at respective breakdown user groups. Therefore, the personalized
products we launched are warmly welcomed by users."
Multi-User Dungeon (三界传说) is a great hit. It is a game developed
by Mtone based on the text word MUD (Multi-User Dungeon). Fully
integrating the advantages of text word or picture games that are
popular on the Internet, the game also presents the differences
between the SMS operation and expression. The large-scale, multi-player,
and real-time wireless interaction network game was popularized
since July this year. Until October, there have been a total of
43 million SMS messages including both upstream and downstream ones.
Wang Jiawei commented on the reason why the pure text work SMS game
is so popular: "It is like a poem of Tang or Song Dynasty.
With very few words, it can present the most elite part of China's
civilization. Though there are only 70 characters involved in the
SMS, with the well designed environment and friendly user interface,
the network product can still turn out to be a success."
Another great breakthrough for Mtone in SMS services is "Bubble
Xiaoxin (泡泡小新)". This is the first SMS entertainment game that
won over a million players. Therefore, only one game can provide
RMB 8 million to Mtone per month.
According to researches, Mtone ranks the first between all professional
SP's in terms of service types and revenue. Mtone is now standing
at the top of China's wireless application.
When China adopted the planned economy, unregulated operations did
not exist since the government controlled all operations. However,
since we entered the market economy age, we need to set up laws
and regulations to avoid nonstandard operations. Similarly, the
biggest problem in the fully open mode also comes from nonstandard
operations. Wang Weijia also showed his worries: "A few SP's
can not resist the temptation of profits. Their unregulated operation
will definitely hurt the healthy development of the whole industry.
It is the duty for each SP to maintain the overall benefit of the
whole business, without which, SP's will also lose protection for
This is a warning for the main members of the wireless industry
link including the network carrier, terminal vendor and content
service vendor who all need to fulfill their obligations. Wang said,
"The mobile data industry chiefly features the instant moment,
as a result, each part in the industry must provide services of
the telecom level. It is necessary to every member in the industry
to form a healthy, strongly competitive industry link after a good
profit sharing mechanism is established."
Wang also said, "Mtone has already invested large amount of
resources. We established basic infrastructure platforms in over
20 provinces where we provide services, and also set up functions
to connect with the ports of charge and net gate systems. This has
provided strong technical support to the stable business operate
and the cooperation with other companies. Services of the telecom
level are provided to customers. With its reputation and strength,
Mtone also carried out the cooperation with Japan, South Korea and
other domestic wireless application service vendors and media. The
fully automated system can achieve daily and weekly tracks for service
When asked about problems such as requirements of returning subscription
and trouble SMS, Wang Weijia seemed to be relaxed: "This is
out of question to Mtone. We must solve these problems."
At the end of the interview, Wang also showed his attention to the
future 3G application: "According to the development trend,
the voice user market for the 2.5G of today and 3G of tomorrow is
already saturated. The data business will take the lead. With the
2.5G, commercial applications can be well satisfied. Therefore the
future 3G will concentrate on games and entertainment. However the
contradiction is that real game fans cannot afford 3G phones. As
a result, Mtone should still focus on the 2.5G, and meanwhile closely
track the 3G. We will pay close attention to the development trend
of the market and carriers, and get our technologies ready. I believe
that Mtone can maintain its top position in the wireless mobile
value-added services, always taking the leadership in the market.＂